![]() This system also opens the door for people who would be conventionally too self-conscious to be "caught" wearing makeup to give concealer or powder a try. Though Sephora is likely hoping to make lifelong customers out of recipients of its Color IQ matches, the service does mean that customers may end up saving time and money by not having to try out shades and products they might ultimately find unsatisfying. Though the formulation itself might not always be ideal for my sensitive skin, Color IQ delivers it in a shade perfect for me - cutting the time I spend hunting for the perfect product down to a fraction of what I used to go through. They have all been equally as satisfying. Since getting my match code, I have purchased multiple other products at the system's recommendation. I looked like I'd simply gotten the best night's sleep in my life. Wearing a full face of foundation and powder, I looked like I'd simply gotten the best night's sleep in my life - or had stumbled into the supernatural lighting influencers seem to always find. I have never in my life seen makeup disappear into my skin with such ease. Upon application, I gasped at what I was seeing. After the AI makes some suggestions, one of Sephora's human Beauty Advisors can walk you through the results and find the right foundation, concealer, tinted moisturizer, or pressed powder for you. Using this data, a proprietary algorithm with a dataset of over 10,000 skin tones matches you with a selection of products from Sephora's 25,000 SKU inventory sourced from 340 individual brands. ![]() The Color IQ process uses a simple handheld camera to capture your skin's shade, factoring in its unique depth, undertones, saturation, and skin type, while accounting for redness, freckles, or stray hair follicles. In 2021, Sephora is boasting an improved camera lens and some new AI tools developed in-house - offering five times the numbers of skin tone matches than it had previously. If your ideal foundation happens to fall outside of Sephora’s current assortment, don’t worry. Is Sephora shade match accurate With this, Sephora is able to match an infinite number of skin tones due to the level of accuracy of the proprietary scanning technology. Color IQ, originally developed in collaboration with the Pantone Color Institute in 2012, has generated over 14 million matches for the company, which has since introduced a sibling product, Lip IQ. The resulting four-digit code is a Sephora customer’s Color IQ. Based on the result of the scan, Color iQ will then recommend the best product based not only on color match, but any preferences the client has expressed.I was recently invited to demo Sephora's newly relaunched Color IQ technology at the company's 34th street location in New York City, where Sephora PRO artist Shawn Lumaban ran me through the process. So, how does this seemingly magical technology work? First, the Sephora Beauty Advisor scans the client’s skin in several areas on the face and neck using a highly accurate device. ![]() “A client with a more muted complexion might find that foundations often look too garish on their skin, while someone with a more saturated will look ashy/grey if a foundation is not matched perfectly.” “Adding saturation as a dimension in matching helps us match clients who normally have a hard time finding a foundation that looks good on them,” Nelly Mensah, Senior Director of Store Experience & Digital Product at Sephora tells TZR. It takes into account three attributes of color: depth, undertone, and saturation - versus the industry standard, which currently only consists of depth and undertone, not saturation. Sephora’s new Color iQ technology helps match you with your perfect foundation, concealer, pressed powder, or tinted moisturizer. Learn how to find your perfect foundation shade match in this simple. With over 100 shades and 15 different formulas, our Foundation Finder will help you meet your match in 4 easy steps Lipstick Shade Finder Studio Fix Tech Cream-To-Powder Foundation Virtual Try-On Shade Finder. To address the inevitable limitations of color-matching, (even in-store), Sephora is launching a new shade matching technology that seeks to make the experience more accurate and inclusive than ever before. Looking for your perfect foundation shade Leave it to us. Factors including how the product looks in natural light, or after it’s oxidized on the skin, and whether or not it fits your undertone, contribute to the confusion and difficulty of finding that just-right shade. ![]() The process often goes beyond what meets the eye. Aside from the fact that one too many brands still don’t carry a wide enough range, there are so many factors that go into finding your perfect match. Foundation shade matching is tricky territory.
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